The following are the overarching categories of items Indigo sells in-store and online:
- Trade: includes all books, from board books to biographies, as well as fold-out maps
- Baby: the age ranges from 0 - 36 months, and includes items such as baby apparel, baby monitors, swaddles, and plush
- Food & Beverages: includes items such as jams, chocolates, candies, coffee, and hot chocolate mix
- Kids: the age ranges from 3 years old and above, and includes items such as toys, children apparel, and arts & crafts kits
- Lifestyle: includes items such as apparel, home decor, and tech
- Paper: includes items such as journals, gift wrap, greeting cards, and stationery